ZimUK Business Chamber
Brand Design, Digital Design
To grow, sometimes you have to go back to the drawing board. Rebranding is a process of changing the image of an organisation to create a new image that resonates with the targeted audience.
Zim-UK Business Chamber, a.k.a ZUKBC, is a non-profit and non-political membership-based organisation established to bring together African business people living in the United Kingdom. ZUKBC is growing and expanding to connect with more people, thus leading to the organisation’s rebranding initiatives. The goal was to design an identity that communicates empowerment, development, growth, and professionalism in a clean and modern style.
From the old design, we kept the cogs (they represent ZUKBC’s values) and modified them together from the rustic look to create a new and refreshed identity that amplifies these values.
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Zim-UK Business Chamber (ZUKBC) is a non-profit organisation created to bring together business people of Zimbabwean and Southern African descent/heritage living in the United Kingdom.
The Annual Conference & Retreat is a yearly event held in the United Kingdom with the objective of creating and developing support mechanisms (Networking, Growth, and Empowerment initiatives) for diaspora SME businesses.
ZUKBC came looking for an event campaign design that blends in strategy, creative branding, and attractive design solutions to engage audiences, foster brand interactions, and create hype towards the annual conference and retreat.
Having designed ZUKBC's brand identity helped to come up with a design concept that keeps everything as simple as possible while still conveying the core message of the event.
A multifaceted approach to event campaign design and branding for Zim-UK Business Chamber.
Designing with a purpose.
Today's event marketing thrives on the seamless integration of digital, print, and social media platforms. When designing the campaign material, we took consideration of the target audience, the message, the channel of communication, and the campaign calendar. The aim was to create visually stunning designs that act as strategic tools to inspire action, drive conversations and bolster the whole event.
For the event.
To create a holistic event experience, we also designed banners and event programmes that tie in together all the brand elements to communicate multiple messages throughout the full customer journey. Working together with the ZimUK Business Chamber made the Annual Conference & Retreat a successful event from both the marketing side and as well as the hospitality.
