Tashaina.co
Brand Design, Packaging Design
Finding the right design for a boutique shop can be complicated - especially when it calls for a sense of femininity. Tashaina.co is an online fashion boutique selling all-female clothes and accessories.
Tashaina.co was looking for a new identity to boost its online presence and represent its style and personality feminine, chic, fun, modern, and approachable.
The design concept aims to amplify the brand name Tashaina, which means to shine in Shona. Part of the design process included creating a t-shaped logo mark that represents the type of clothes sold and the target audience.
The aim was to create a chic word-mark that is easy to recognise and remember. To do this, we had to pair a stylistic serif display font with a rustic colour palette to allow all the logo elements to stand out and shine.
Brand identity and packaging design for a boutique shop.
"The client asked for the design to incorporate a stylish T-shaped icon that is not too busy and represents a woman or a female mannequin."
We incorporated the logo mark in every aspect of the brand identity design including packaging. Tashaina.co deserves packaging that is eye-catching, convenient, and stands out from the competition. Looking at how women shop and live, we designed the packaging to be attractive enough for customers to use again as a carrier bag when moving around.
