Ru's Fitness House
Brand Design
The Health and Well-being industry boom isn’t showing any signs of slowing down, with researchers projecting a 15% growth in employment of fitness trainers and instructors between 2019 and 2029.
The boom motivated Rutendo to start her own fitness business, Ru’s Fitness House. Entering a market where personal fitness trainers are associated with gyms and training centres, Rutendo found her niche and was looking to establish her presence as an individual brand.
Rutendo is also a nutritionist, advising her clients on what to eat to achieve the best results and live a healthy lifestyle. To establish the connection between all the services offered, we focused the design around the heart and the pulse, combining the two.
To help Rutendo establish her unique reputation, we collaborated with Waloko Studios for a Photoshoot.
The design of the new brand is simple and clean, putting fitness at the core. Because Ru’s fitness house offers more than just personal training, we had to shy away from the typical fitness brand design and create an identity that combines all the values.
