Multilayer
Brand Design, Digital Design, Website Design & Development
This project focused on refreshing the brand identity and designing a website that clearly communicates the company’s evolving goals while positioning the brand as confident, professional, and sustainable.
Multilayer is a growing business whose brand needed to evolve in line with its changing business model and long-term ambitions.
As Multilayer expanded its offering, the existing brand no longer fully represented the depth and flexibility of its solutions. The challenge was to create a cohesive brand system that reflected both the technical nature of the industry and the brand’s forward-looking approach, while also strengthening its competitive positioning.
The brand identity was built around simplicity and adaptability, with a clean standalone wordmark designed in a custom typeface. At the heart of the wordmark is an iconic “M” symbol, carefully constructed to represent the layered structure of a fridge as well as the multiple solutions offered by Multilayer.
This layered concept reinforces the brand’s name and purpose, while providing a distinctive visual signature that stands out in the marketplace.
The identity system was extended into a full website design and development, using the new brand elements to create a cohesive and engaging digital presence.
