Hambai Wild Foundation
Brand Design, Digital Design, Website Design & Development
Hambai Wild Foundation is a conservation-focused organisation committed to protecting wildlife and the environment while empowering local communities.
This project involved the creation of a distinctive brand identity and the design and development of a website that clearly communicates the foundation’s mission, values, and areas of impact.
For a conservation organisation, the brand needed to balance credibility with approachability, while clearly expressing its purpose. The challenge was to visually unite the foundation’s core focus areas—community, environment, and wildlife—into a cohesive identity that could support awareness, education, and engagement.
The brand concept is rooted in three defining values: community, environment, and wildlife. These elements informed the design of the logo mark, which integrates all three within a circular form. The circle symbolises inclusivity, preservation, and the collective responsibility of communities in conserving nature and wildlife.
The logotype combines bold capital letters with lowercase characters, creating a simple yet playful and contemporary expression that reinforces approachability while maintaining clarity. A seven-colour primary palette was developed to symbolise earth, water, and wildlife, creating a distinctive and recognisable visual footprint for the brand.
The project extended into website design and development, where the new identity was applied to create an informative and accessible digital platform.
The website presents key information about the foundation, its causes, and the various categories of work undertaken by Hambai Wild Foundation in a clear and engaging way.
Following the brand and website launch, a set of practical toolkits was developed to support the foundation’s operations and outreach efforts, ensuring consistency and clarity across all communications.
The result is a cohesive brand ecosystem that supports Hambai Wild Foundation’s mission to protect nature, wildlife, and communities through meaningful action.
