Ethnico comes from the Ancient Greek word ethnikos, which means “a group of people or nation.” Ethnico’s purpose is to provide diverse solutions for diverse people - exercising inclusivity, diversity, and quality throughout the business.
The core of the design is inspired by the Ancient Greek philosophy of the universe and its elements. The symbol at the end of the word mark replacing the letter O is an essential part of the logo in both the horizontal and vertical versions. In the vertical version, it transforms into the logo icon. Diversity and inclusion are displayed through the use of colour to illustrate a modern identity that is fun and business-related.