Elle's Chickens
Brand Design, Digital Design
Elle’s Chickens is a female-owned poultry company. Coming from a poultry farming family, Chantelle (the founder), grew up raising organic chickens until she started her own company. Elle’s chickens are all reared outdoors to ensure a consistent, farm-fresh supply of succulent birds.
The logo contains primary associations that identify the company, especially:
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The chicken doodle shows creativity and playfulness.
Chickens are generally playful and inquisitive animals.
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The company name is inscribed in a doodle-like font.
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The dark red and yellow colours are a representation of what the company stands for - courage and creativity.
These colours also comprehend the two most common pigments in poultry feather genetics.
The major idea of the logo is to express how Elle's chickens are grown organically, allowing them to be free, fresh and playful. The logo also entices consumers to try new brands in the market, as well as being creative with chicken recipes - one of the founder's biggest dreams.
With the poultry industry populated by many brands, Chantelle wanted her brand to be authentic, fun and appetising - just like her chickens.
