Dorix Poultry is a poultry company focused on chicken farming and production, entering a highly competitive market with ambitions that extend beyond traditional poultry operations. This project centred on developing a distinctive and future-focused brand identity capable of growing with the business over time.
As a new entrant in an established industry, Dorix Poultry required a brand identity that was instantly recognisable, differentiated from competitors, and built to endure.
A key challenge was ensuring the identity did not feel limited solely to chicken farming, allowing the brand the flexibility to expand into broader agricultural and food-related ventures in the future.
The resulting identity takes an abstract and contemporary approach, creating a bespoke visual language rooted in quality, freshness, and long-term brand versatility. The logo was carefully crafted by blending stylised chicken elements with abstract forms inspired by wings, resulting in a distinctive and memorable mark that subtly references the industry without being overly literal.
The visual direction balances modernity with approachability, helping Dorix Poultry establish a strong presence within a crowded marketplace while maintaining room for future evolution.
Colour plays a central role in the brand system.
A deep green palette evokes safety, freshness, and natural quality, reinforcing trust and product integrity. Yellow introduces warmth and energy, creating a family-friendly feel that balances professionalism with accessibility.
Dorix Poultry
Brand Design
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