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Bon Marché Liquor
Brand Design, Digital Design, Experience Design
In an era where many small liquor stores are competing against larger retailers, making a great first impression helps build loyal customers.
Bon Marche is OK Zimbabwe's up-market store brand located in a selected number of suburbs in Harare. With OK Zimbabwe renovating all its stores, including all the Bon Marchés, the up-market brand wanted to bring new perspectives and style to its stores, and this includes a stand-alone liquor store.
This logo identity embodies a bold design with superior functionality and impressive visual features. The bottle silhouette and the word liquor create a holistic logo identity that is easily recognisable and can be utilised for pictorial illustrations. Borrowing features from the parent logo establishes a modern brand positioning across all stores, ensuring that the brand identity is positively influencing brand equity.
This project also included a liquor store experience design. The goal was to focus on increasing beverage consumption while offering customers a premium experience each time they visit Bon Marché Liquor.
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