Sage Valley is a producer and supplier of high-quality personal protective sanitisers from Yakima, Washington. With demand for sanitisers increasing, Sage Valley set out on a journey to rebrand and reposition their products. 

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The brand identity is derived from the updated brand design capturing the iconic Yakima identity of the Sagebrush, the brand’s roots. The visual identity is designed to echo Sage Valley’s value proposition - locally produced high-quality products. The colour palette and typography gives the products a clean, contemporary look to complement the brand's colours. 

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Product packaging is important, it reveals the brand's story as part of the sensual experience consumers desire.