Brand Identity, Digital Design, Package Design
NyaChide is the most favoured and the most loved by all. The girl who loves her African crown. The mother of the community. The boy who smiles every day. The father who protects them all. NyaChide's purpose is to make every girl, boy, woman and man, love, grow and feel beautiful in their God-given natural hair.
Making its way into the Afro-hair market, NyaChide wanted an attractive and eye-catching brand design that represents its African roots. As an organic hair brand, it was imperative to include the brand's core value into the design.
An African print is used as a method of communication and expression with certain patterns. The colours and symbols used in each print design can symbolise a tribe, marriage or social status of the wearer. Not only are African patterns beautiful, but they are also a symbol of status.