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BRAND DESIGN

EDENFAITH INVESTMENTS

Edenfaith Investments is a logistics company born in Zimbabwe providing nationwide fuel transportation services. 

This is a brand that is constantly on the road and particularly visible to motorists and passengers only, meaning its new design needs to show presence. Apart from the bold word-mark features, the logo design has a distinctive arrowhead character icon, which plays a significant role in crafting the brand’s identity.

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The character symbol is inspired by the definition of logistics used in retail - the management of the flow of goods between the point of origin and the point of destination, henceforth the two arrowheads pointing ahead.

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The colour palette used, (blue, orange, and white) was specifically chosen from understanding the psychology of colours and how they each translate meaning to signify Edenfaith Investments’ core values - Determination, Intelligence, Stability, and Trust. 

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