BRAND DESIGN
EDENFAITH INVESTMENTS
Edenfaith Investments is a logistics company born in Zimbabwe providing nationwide fuel transportation services.
This is a brand that is constantly on the road and particularly visible to motorists and passengers only, meaning its new design needs to show presence. Apart from the bold word-mark features, the logo design has a distinctive arrowhead character icon, which plays a significant role in crafting the brand’s identity.
The character symbol is inspired by the definition of logistics used in retail - the management of the flow of goods between the point of origin and the point of destination, henceforth the two arrowheads pointing ahead.
The colour palette used, (blue, orange, and white) was specifically chosen from understanding the psychology of colours and how they each translate meaning to signify Edenfaith Investments’ core values - Determination, Intelligence, Stability, and Trust.
