To grow, sometimes you have to go back to the drawing board. Rebranding is a process of changing the image of an organisation, to create a new image that resonates with the targeted audience. 

 

Zim-UK Business Chamber (a.k.a) ZUKBC is a non-profit and non-political membership-based organisation established to bring together African business people living in the United Kingdom. ZUKBC is growing and expanding to connect with more people, thus leading to the organisation’s rebranding initiatives. The goal was to design an identity that communicates empowerment, development, growth, and professionalism in a clean and modern style. 

 

 

From the old design, we kept the cogs (they represent ZUKBC’s values) and modified them together from the rustic look to create a new and refreshed identity that amplifies these values.