Win on Wadeville
Brand Design
The Wadeville plant is undergoing a period of significant transformation—both structurally and culturally. This initiative was created to signal a fresh start, reflecting the renewal of the plant’s infrastructure as well as a shift in how it presents itself to employees, other sites, and the wider organisation globally.
The existing plant environment no longer reflected the organisation’s values or future ambitions. The challenge was to create a brand identity that communicated change, progress, and renewed confidence, while still respecting the heritage and legacy of the site.
The new identity presents a modern and professional visual language built on strong symbolic elements that clearly communicate the plant’s new direction.
Designed to instil trust and confidence, the identity makes a bold and memorable impression—honouring heritage while projecting progress, reliability, and purpose.
At the core of the identity is a distinctive graphic element created by merging the letter “O” with a HEINEKEN beer bottle cap. This symbol bridges the plant’s production environment with the authenticity of the global brand, reinforcing pride, ownership, and connection to the wider organisation.
The resulting design aligns seamlessly with the HEINEKEN Beverages brand system, while giving Wadeville a distinct and recognisable identity of its own—one that reflects renewal, unity, and forward momentum.
