Brand Identity, Digital Design, Package Design
Image is everything when it comes to beauty products. The concept behind Skin Lotus’ identity is derived from combining research with business values to craft a distinctive and presentable identity whilst ensuring that the products convey a positive image.
The lavishly-looking logo mark is a collection of the brand’s initials and a rejuvenating lotus flower to represent Skin Lotus’ purpose. The typeface used is equipped with a variety of discretionary ligatures that give Skin Lotus all the attributes of a high-quality brand. The two-tone colour palette complements the packaging design in a way that makes it instantly recognisable and creates a lasting impression in the minds of the consumers. It is no secret that brand identity is important to position products and engages consumers.