Image is everything when it comes to beauty products. The concept behind Skin Lotus’ identity is derived from combining research with business values to craft a distinctive and presentable identity whilst ensuring that the products convey a positive image.
The lavishly-looking logo mark is a collection of the brand’s initials and a rejuvenating lotus flower to represent Skin Lotus’ purpose. The typeface used is equipped with a variety of discretionary ligatures that give Skin Lotus all the attributes of a high-quality brand. The two-tone colour palette complements the packaging design in a way that makes it instantly recognisable and creates a lasting impression in the minds of the consumers. It is no secret that brand identity is important to position products and engages consumers.