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Brand Design
SAGELY RECRUITMENT SOLUTIONS
Brand Identity
CREATIVE PROCESS
Competition for talented candidates is fierce. How organisations and brands differentiate themselves in the labour market enables them to engage and recruit the right people. Sagely Recruitment Solutions, as highlighted in its name is a Recruitment Agency that helps organisations find experienced and qualified staff.
The name Sagely is derived from combining the founders’ names, Sam and Nigel; the adverb itself means “careful reflection or wisely or judiciously.” The design concept is all about creating a bold personality through people management. The logo design enables Sagely Recruitment Solutions to differentiate itself in the labour market using elements that promote its ethos. The ‘people pattern’ was designed using the person icon to bring this logo identity to life and show the movement and connections made when carefully sourcing candidates.
To be effective, the brand identity should not only be evident to candidates at the recruitment stage but should also inform them about the organisation’s approach to people management.









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