MyChange is a financial services provider that enables virtual 'change' savings. It allows people to save every cent to spend at a later stage - increasing consumer spending power.
With the fintech market continuously growing and pushing the boundaries of financial services, we needed to create a brand identity that stands out from the crowd. This identity pushes the industry's creative boundaries with its edgy design made to be aesthetically pleasing and trendy to attract people to the business and spark an interest in consumers’ minds. The logo mark is designed to reflect the characteristics and values of a forward-thinking brand, with the blue and yellow colour palette expressing an inclusive and friendly tone.