Mr Bean Café

Mr Bean Café’s logo identity is designed to create a meaningful connection between the brand, its vision, and the character in the play (Mr. Bean). This playful design was made by blending the coffee world with Mr Bean - the cartoon character. As a character, Mr. Bean is immature, self-absorbed, and extremely competitive, bringing various abnormal schemes and contrivances to everyday tasks. These characteristics have been mimicked and implemented into the overall brand design. The colour palette is influenced by the different shades of brown found in coffee. Overall, this design blends the fun, comical characteristics of Mr. Bean with the sophisticated flavours and art found in coffee.