MR BEAN CAFÉ
It is no secret that customers have a lot of options when they are choosing where to grab a cup of coﬀee or a quick bite. How your space stands out from the crowds will set your coﬀee shop apart from the rest.
Mr Bean Café’s logo identity is designed to create a meaningful connection between the brand, its vision, and the character in the play (Mr. Bean). This playful design was made by blending the coﬀee world with Mr Bean - the cartoon character. As a character, Mr Bean is an immature, self-absorbed, and extremely competitive person who brings various abnormal schemes and contrivances to everyday tasks. These characteristics have been mimicked and implemented into the overall brand design. The colour palette is inﬂuenced by the different shades of brown found in coﬀee. Overall, this design blends together the fun, comical characteristics of Mr Bean with the sophisticated flavours and art found in coffee.