Brand Design
AVID PLATTER
CREATIVE PROCESS
Dining nowadays is more about telling a story. The distinctive details featured in Avid Platter’s identity have been influenced by modern ideas to reflect a contemporary and classic design.
Avid Platter is a new crockery brand on a mission to help people bond as they enjoy scrumptious food served on high-quality plates, tableware, and cutlery. The new identity brings communicative depth and clarity to Avid Platter and its mission. The diamond icon represents light; it is an emblem of purity and perfection used to communicate Avid Platter’s purpose. Developed through a rigorous process, the colour palette signals a trendy, cheerful, and exciting identity that enhances the presentation of good food.
As part of the project, we also designed Avid Platter’s website to extend the identity on a digital platform. The new responsive and forward-looking website embodies simplicity, authenticity, and design fluidity that is not only visually attractive but also customer friendly.
