ASIMAC Group is a leading team of architects, consultants, and advisers. Their approach takes advantage of integrated thinking and an interdisciplinary, interconnected community of passionate experts.
When working in an industry where effective branding connects the firm with its ideal customers, it is essential to give branding attention to detail. This design uses shapes and spaces to allude to what the firm does - it is a direct translation of ASIMAC Group’s unique selling proposition. The creation of the logo mark was influenced by the elements used to achieve thermal comfort in buildings. In its distinctive form, the logo mark illustrates a tower with natural ventilation and light space. The bold red and black colour palette, and the sharp typography convey feelings of authority and style in an invigorating fashion.
Architecture is a hugely visual industry, which only underscores the importance of giving this brand a strong visual feel.